How to use digital media, where to start, when and even who you want to start with in your SMM journey??
But before answering these questions, why you need to inset your business into such complicated changeable world, with all these different groups of people, each needs different interactions?!
Let’s talk frankly, using digital media for business marketing is the business fashion those days, but to be honest it’s a profitable fashion, using the place – the visual place – that your potential customers or agents are locating in, to find your customers before they even start to find you. However, it’s not that easy that it appears, SMM doesn’t mean to start from scratch but it means to have a clear vision of 3 key principals: Who you are – who are your potential customers/agents – and finally how to reach them?!
Who you are?
This simple question in the business context doesn’t simply telling your name, location, what you have and what you do not. However it’s:
What your business is exactly rolling around?
- How can you benefit or help your customers
- Where are you in the market, who are your competitors and how they react
- Exactly why I –as a potential customer – will leave all these offers and accept you.
- Pretty hard, does not it? But congratulation u finished the 1st stage –or almost-, now let’s turn to the 2nd question
Who are your potential customers/agents?
Where are they located, whether in online or offline world
- What they like, their interests
- How they spend their free time
- Their demographics: age , gender, behavior..etc.
- … and much more
Once you had a clear pic of who you are and who exactly you want to reach, it’s time to take these answers into the virtual world, with the final question
How to reach your audience?
Which platform to use (Facebook-Twitter-LinkedIn – G+ – YouTube- Instagram )
- How to deal with your different segment groups
- How to take an advantage of certain circumstances, maybe making calendar for posts
- When to post, where, and even who should post
Well, if you just assume that you’ll have enough free time to come up with creative, compelling posts “on the spot,” the odds are that you’ll end up disappointed. Using platforms like Facebook, Twitter, Instagram…etc. doesn’t mean spreading yourself too thin with far too many posts, it is mainly about having a clear, measurable, actionable, timetable plan for your marketing campaigns.